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The people of Kosovo are passionate about their country. But their passion doesn't always extend to the products of their country. And Kosovo's international visitors' snobbery, ignorance or fear fuels a sense that the products of Kosovo are inferior to their imported equivalents. So fewer people buy Kosovan mineral water, fruit juice, milk, honey, vegetables, beer, wine, handcrafts... And less money goes into the Kosovan economy, so the quality of Kosovan mineral water, fruit juice, milk, honey, vegetables, beer, wine, handcrafts... decreases.
There are powerful environmental and economic arguments against buying imported products, and these arguments have recently begun to form part of the mainstream debate in the UK. With these fresh in my mind, in Kosovo I tried to make the same case for buying Kosovan products. I started with mineral water (a common commodity because the safety of tap water is questionable), establishing the Facebook group 'Could I have a glass of Kosovan mineral water.' I published articles on the same subject and have printed campaign business cards which I give to the waiters in restaurants where Kosovan products are not an option on the menu. Email our organisation, The Ideas Partnership (theideaspartnership@gmail.com) if you want to join this small but important campaign. |
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